Custom Theme Development
Hand-built themes — no page-builder bloat, no licence roulette. Clean code that's yours.
WordPress & WooCommerce
WordPress that
pulls its weight.
Custom themes, WooCommerce storefronts, performance work, and rescue jobs — for businesses that depend on WordPress and are tired of fighting it. Built by someone who has shipped it for years, not just installed it.
The Familiar Mess
Sound familiar?
Most WordPress problems aren't really WordPress problems. They're what happens when a site is assembled in a hurry, patched under pressure, and left to drift while the business grew around it.
If the readout looks familiar, it's fixable — usually without starting again.
Talk to Hefin[WARN] 41 active plugins — 9 no longer maintained
[ERROR] PageSpeed 24/100 — visitors gone before first paint
[WARN] Theme edited directly — safe updates impossible
[ERROR] Checkout broken on mobile — unnoticed for three weeks
[CRIT] 1,847 failed admin login attempts this week
$ diagnosis: It's rarely WordPress. It's how it was built.
Capabilities
What I do with WordPress.
Six ways in — from a blank canvas to a burning rescue.
WooCommerce Builds
Storefronts engineered to sell — checkout, payments, shipping and tax done right.
Performance Optimisation
Core Web Vitals in the green. Speed treated as a feature, not an afterthought.
Rescue & Recovery
Hacked, broken, or abandoned by the last developer — stabilised first, then made solid.
Migrations & Rebuilds
Off a tired theme, a dying host, or another platform entirely — without losing rankings.
Hardening & Care
Updates, backups, monitoring, security. The unglamorous work that keeps sites alive.
No plugin roulette
A lean, audited stack — every plugin earns its place or gets cut.
You own everything
Your code, your content, your hosting. No lock-in, no hostage-taking.
Built to hand over
Documented and tidy — any good developer could pick it up tomorrow.
WooCommerce
A storefront that actually sells.
WooCommerce done well is a serious commerce platform. Done badly, it's an abandoned-basket machine. The difference is in the build — the checkout flow, the speed, the way payments and shipping behave when real customers turn up.
- Payments, shipping and tax wired up properly
- Checkout tuned for mobile and for conversion
- Stock, orders and reporting you can actually trust
Your journey to better systems starts here.
01 Discover
Understand the goals, the constraints, and the bigger picture.
02 Build
Develop, integrate and test — with quality and care.
03 Integrate
Wire it into the wider stack with proper governance.
04 Optimise
Launch with confidence, then refine and improve.
Unlock what WordPress can really do.
Most WordPress sites run at a fraction of their potential. Whether yours needs building, fixing, or rescuing — let's make it the asset it should be.
Talk to Hefin