Marketing & Brochure Sites
Fast, conversion-focused sites that represent your business properly. Mobile-first, structured for search, no off-the-shelf themes.
Open for new projects
Web development,
built by hand.
Bespoke marketing sites, web applications, and everything in between — delivered by one senior developer with twenty years in the industry. You deal with the person doing the work.
What I Build
From marketing sites to custom web apps.
I work across the full spectrum of web development. Every project is built from scratch — no templates, no page builders. Just clean, purposeful code.
Web Applications & Portals
Dashboards, member portals, booking systems, internal tools. Specific problems, tailored solutions — the work I enjoy most.
E-Commerce
WooCommerce, headless commerce, bespoke checkouts. Launching or scaling, the build targets performance and conversion.
API Integrations & Tooling
Connecting your site to the systems your business runs on — CRMs, payments, third-party APIs. Properly integrated, not jury-rigged.
Rebuilds & Migrations
Outgrown your site, inherited a mess, or moving CMS? Full rebuilds handled with care — content, URLs, and SEO equity preserved.
MVP Development
Lean, testable prototypes for founders who need to validate before committing to a full build. Scope-managed, fast to market.
Agency Overflow & White-Label
A reliable senior pair of hands for project overflow. I integrate cleanly with agency teams, work to brief, and deliver without hand-holding.
The Right Fit
Who I work best with.
I'm not the right fit for everyone — and that's fine. Here's who I do my best work for:
- Businesses that want it done properly — not the cheapest option, the one that still works in three years.
- Founders and startups needing a credible digital presence or an MVP built fast.
- Marketing teams who've outgrown their setup and need a partner who understands both sides.
- Agencies looking for dependable senior overflow that won't need babysitting.
- Anyone who's been burned before — disappearing developers, bloated builds, quotes that doubled mid-project.
Process
How a project works.
Discovery
A proper conversation about what you need. Honest scope advice — including when something you're planning is more, or less, work than you think.
Proposal
Fixed scope, fixed price. You know exactly what you're getting — and what it costs — before anything starts.
Build
I build it. Regular updates, structured feedback points, and a direct line to me — not a project manager. Most projects run 2–8 weeks.
Handover & Support
Code, documentation, and training on anything you'll manage yourself. Support after launch on your terms — ad-hoc or retainer.
The Performance Rule
If the site is slow,
I'm not finished.
Speed, accessibility, and Core Web Vitals in the green aren't paid extras. They're part of done.
Why Independent
Why work with an independent developer?
Agencies have their place — for large, multi-discipline projects with long timelines and big budgets, the team structure makes sense. For most projects, it's overhead you're paying for.
The agency route
You Account manager Project manager Developer
Every hop costs time, money, and fidelity.
The direct route
You Hefin
The person on the discovery call is the person writing the code.
Direct access
You talk to the person writing the code. Questions answered in hours, not days — and nothing lost in translation.
Senior, without the margins
Agencies bill for offices and account teams. I don't have any. That saving lands in your quote.
Continuity
I'm still here six months after launch — and I know every part of the build, because I built it.
Honest advice
No incentive to upsell. If a simpler solution serves you better, that's what I'll recommend.
Tooling
What I build with.
Modern tools for modern problems — chosen for performance, maintainability, and longevity, not trend-chasing.
Frontend
Astro React / Next.js Vue / Nuxt TypeScript Tailwind CSS HTML · CSS · JS GSAP
Backend & CMS
WordPress PHP / Laravel Node.js Headless CMS REST / GraphQL MySQL / PostgreSQL
Infrastructure & Tooling
Git / GitHub Cloudflare Vercel / Netlify Docker VPS / Hetzner Figma Lighthouse / CWV
Selected Work
Recent builds.
Business Website Rebuild
A professional services firm moved off a tired WordPress theme onto a custom Astro build — 40% faster, fully editable via a headless CMS.
View projectWooCommerce Storefront
Custom WooCommerce build with a bespoke checkout flow and third-party logistics integration for a product retailer.
View projectInvestment
Straight answers on price.
Every project is priced on scope, not a rate card. As a starting point:
- Marketing / brochure site From £1,500
- Custom WordPress site From £2,000
- E-commerce (WooCommerce) From £2,500
- Web application / portal From £3,500
- MVP build From £2,500
- Site rebuild / migration From £1,500
- Technical audit From £350
All projects quoted at a fixed price after a discovery conversation. You know the number before work begins.
Open for new projects
Let's talk about your project.
Whether you've got a full brief or you're still figuring out what you need — a conversation is the best place to start. No sales pitch, no obligation. Just a straight conversation about what you're trying to build and whether I'm the right person to build it.
Typically replies within one business day Remote delivery worldwide